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Dollar Shave Club CEO says the company is returning to its irreverent roots after Unilever ‘neutered the voice of the brand’
Yahoo Finance·2025-09-30 22:42

Dollar Shave Club CEO Larry Bodner is under no delusions about the brand’s recent performance. More than a decade after cofounder and former CEO Michael Dubin’s viral ad launched its successful direct-to-consumer (DTC) business, Dollar Shave Club is far from its mid-2010s peak. Unilever, after paying a record $1 billion for the company, offloaded a majority stake to private-equity firm Nexus Capital Management in 2023 for an undisclosed sum. And although Unilever never broke out Dollar Shave Club’s result ...