Published October 03, 2025 12:33 PM EDT Rumble shares have tumbled more than 30% this year. Cheng Xin / Getty Images KEY TAKEAWAYS Rumble said the deal is intended to use Perplexity's "AI-powered tools to drive more discoverability on Rumble.com." The companies also intend to bundle their subscription offerings and promote Perplexity's Comet AI assistant on Rumble's ecosystem, Rumble said. "Every video platform faces the challenge of connecting viewers with content that matches their interests,†Perplexity C ...