Beverage Industry Shifts: What Coca-Cola Must Do to Stay Ahead
Key Takeaways Coca-Cola is expanding beyond sodas to become a total beverage company.Low and no-sugar drinks like Zero Sugar, Diet Coke, and fairlife drove Q2 2025 growth.New launches like Sprite Tea and Real Magic campaigns boost innovation and engagement.The global beverage industry is undergoing a significant transformation, driven by rising health awareness, evolving consumer preferences and constant technological advancements. Accordingly, The Coca-Cola Company (KO) is redefining its beverage portfolio ...