Cramer fell into the trap of believing that historically well-run great brands are immune to economic and political risk. He was proven wrong with Estée Lauder (NYSE:EL) .Read more: US car insurance costs have surged 50% from 2020 to 2024 — this simple 2-minute check could put hundreds back in your pocketIdeally, investors should objectively analyze every holding after a setback. Before buying and becoming emotionally involved, it’s also wise to establish a list of minimum criteria to stay invested and pote ...