The scheme, which provides "PMAY is now acting as a change agent with it becoming a catalyst for enhanced discretionary and even non-discretionary spending with a demonstrated wealth effect, financial stability & well-being," noted the report. Launched on September 1, 2024, PMAY-U 2.0 aims to provide central assistance to one crore eligible urban families belonging to the Economically Weaker Section (EWS), Low-Income Group (LIG), and Middle-Income Group (MIG). The study reveals that digital transactions, p ...