Industry players unite to accelerate programmatic’s AI-driven future
Yahoo Finance·2025-10-20 18:53
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive Brief: More than 20 companies are coming together to create a framework that will enable media agencies to better use artificial intellgience (AI) to complete their buying and selling across a fragmented landscape of publishers, per a press release. The new Ad Context Protocol (AdCP) is designed to lay the groundwork as AI media agents take hold. Found ...