Key Takeaways Target's owned brands now total 31B,anchoringitspushtorevivegrowthandbrandidentity.IncomingCEOMichaelFiddelkeaimstomakedesignandaffordabilitycoretoTarget′sfullassortment.Ownedlabelsinhome,food,andhardlinesareboostingtraffic,salesandshopperloyalty.TargetCorporation’s(TGT)ownedbrandsportfoliohasbecomeakeypartoftheretailer’seffortstorestoregrowthandstrengthenitsmerchandisingauthority.Thecompany’s31 billion portfolio of in-house labels ...