Brands Beat Out Governments, Institutions in Consumers’ Trust Ladder: Deloitte
Yahoo Finance·2025-10-21 23:24
MILAN — At a time of political instability and societal polarization, trust issues are widespread — but brands are emerging as winners. According to the “Brand Connection — the Age of Meaningful Brands” report by consultancy Deloitte published Tuesday and presented here, consumers are looking at their favorite — and increasingly also up-and-coming — brands as promoters of aspirational value systems. More from WWD Brands beat out governments and institutions, reclaiming a higher score in people’s trust lad ...