45% of Netflix U.S. Households Watch on the Ad-supported Tier Compared to 34% in 2024RESTON, Va., Oct. 29, 2025 (GLOBE NEWSWIRE) -- Comscore, a global leader in measuring and analyzing consumer behaviors, today released its 2025 State of Streaming report, revealing how consumer behavior continues to reshape the streaming landscape. A key finding is that audience expansion in both ad-supported (AVOD) and FAST channels shows no signs of slowing with big gains across the board. Powered by one of the industry’s ...