ITN and Magnite Empower Advertisers with Programmatic Access to Local Linear TV through New Private Marketplace
Magnite(US:MGNI) Prnewswire·2025-10-30 20:30Accessibility StatementSkip Navigation NEW YORK, Oct. 30, 2025 /PRNewswire/ --Â ITN, the leader in automated activation technology for local TV, and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced the launch of the industry's first LocalLinear TV Private Marketplace designed to close the programmatic gap for local broadcast. This new functionality allows buyers to replicate digital-like workflows seamlessly, offering: The result is a new level of flexibility, v ...