Puma Hits ‘Reset’ Button, Won’t Return to Normal Until 2027
Yahoo Finance·2025-10-30 16:51
Updated 1:52 p.m. ET on Oct. 30 BERLIN — After a bruising third quarter, Puma executives and market analysts seemed to agree: The German sportswear brand has a long road back to profitability and desirability. More from WWD Organic sales at Puma fell 10.4 percent in the third quarter to 1.96 billion euros. Earnings before income tax, or EBIT, also collapsed, with both adjusted and reported EBIT falling by more than 80 percent. The German activewear firm blamed a strategic “reset” as it navigates “several ...