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Chime leads in new checking accounts opened in 3Q
American Banker·2025-11-01 04:25

What's at Stake: Banks risk losing primary deposit share amid fragmented account relationships and promotion-driven churn.Supporting Data: Chime captured 13% of new Q3 checking account openings, outpacing major banks.Forward Look: Open-banking shifts are reshaping how banks attract direct deposits.Source: Bullets generated by AI with editorial reviewNeobank Chime has become the most popular destination for consumers opening new checking accounts, according to the most recent J.D. Power Financial Services Ch ...