Workflow
Shake Shack grows traffic with ad spend, operational improvements

This story was originally published on Restaurant Dive. To receive daily news and insights, subscribe to our free daily Restaurant Dive newsletter. Dive Brief: Shake Shack posted 4.9% same-store sales growth in Q3 2025, according to its earnings release, driven in-part by a 1.3% increase in traffic. CFO Katie Fogertey said in an interview that the traffic increase was a result of the brand’s ad spending, operational improvements and holistic value proposition.  In particular, Fogertey highlighted the ro ...