Has boAt Found Its Rhythm Again?
As boAt gears up for its long-awaited IPO, the homegrown audio brand stands leaner and more profitable. Yet, sustaining growth, innovating beyond audio, and defending its market leadership will be the real test ahead.When boAt first floated its IPO plans in September 2021, it was aiming to raise close to INR 3,500 Cr. The plan was shelved eventually as market conditions soured. The Aman Gupta-founded company was loss-making then, its dependency on imports was too heavy and global markets were about to tumbl ...