Comfort food seems like an easy fit for a restaurant. People want to pay for food that makes them feel good, a meal that's hot, filling, and comforting, sold at a good price. Celebrity Chef Robert Irvine believes in delivering on comfort. "You know what a trend is? Comfort food, great food, great ser vice, great product, at a great price. That's never going away. We all want that," he told FSR Magazine. That, he noted, is not always easy to deliver. "A value proposition to a guest is very different th ...