“This was an opportunity to do two things, which was bring the brands together more purposefully and to simplify the brand story and the optimal structure for that business to thrive,” he said. “That wasn’t going to happen in an environment where NFP was owned by a separate but connected company with a focus on growing the insurance side of the business.”As LaMena recounts, Aon and NFP came to realize that wealth and retirement advice firms were not central to their acquisition. Aon had bought NFP to move f ...