According to research from the Massachusetts Institute of Technology (MIT), a staggering 95% of GenAI pilot programmes are delivering no discernible impact on their companies’ profit and loss. As AI investment grows, many enterprises risk wasting resources on projects that fail to deliver measurable value. The real question for leaders across a wide range of industries is how their projects, that delivered promising results in the test phase, then failed to match up to expectations when reality kicked in. ...