Nuxe Paris is one of the independent brands sold on UB Marketplace.COURTESY OF ULTAUlta Beauty, the $12.1 billion beauty specialty retailer, on Oct. 14 launched UB Marketplace expanding consumers’ shopping journeys with access to more than 100 new independent and direct-to-consumer brands in yet another example of a major shift in how large retailers are embracing platform-driven commerce.UB, a curated marketplace dedicated to beauty and wellness is live on ulta.com and the Ulta Beauty app, part of the reta ...