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Social Media Overtakes Traditional Channels for Holiday Shopping Inspiration

New research finds that social media is the number one source for holiday gift inspiration for Gen Z and Millennials73% of shoppers plan to contact a brand on social media this holiday seasonA large majority of consumers are comfortable with companies using AI to deliver better customer care CHICAGO, Nov. 04, 2025 (GLOBE NEWSWIRE) -- New research from Sprout Social (NASDAQ: SPT), an industry-leading provider of social media management and analytics software, reveals that social media is a leading hub for sh ...