This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. For CPG marketers, accurately measuring the return on investment (ROI) of promotions remains a struggle, especially for the in-store purchases that still make up about 80% of sales, despite the growth of e-commerce. Ibotta today (Nov. 3) has launched a new tool that seeks to solve this problem, per details shared with Marketing Dive. LiveLift is an in-flight ca ...