McDonald’s sales rise despite industrywide lower-income consumer pullback
You can find original article here Nrn. Subscribe to our free daily Nrn newsletters. McDonald’s, and the limited-service segment at large, has thrown everything but the kitchen sink at trying to get lower-income consumers to return to restaurants, but it seems those consumers aren't budging from the sidelines, as the cohort's visits remain down across the industry. Fortunately for the Golden Arches, higher-income consumers are coming in more, bolstering domestic sales. In the third quarter, U.S. same-stor ...