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Collectibles drive toy sales up 7% through September
Yahoo Finance·2025-11-04 19:52

This story was originally published on Retail Dive. To receive daily news and insights, subscribe to our free daily Retail Dive newsletter. Dive Brief: Between January and September, the U.S. toy market saw a 7% jump in dollar sales compared to last year, a Circana analysis found. The average selling price and units sold rose by 4% and 3%, respectively, during the period. The results indicate a return to growth for a market that has been stagnant for two years, according to Circana. Toy sales growth ...