But now to shift gears here and go back to what we're seeing at the impact conference, of course, I'd now like to welcome in John O'Connell, founder and chief executive officer of the Oasis Group and the author of Rise of the Activist Investor. So, thank you so much for being here today. Your book argues really though activism is not just for billionaires.So, what's really the first step you can take as a retail investor to have real influence on a company. So my book the act the rise of the activist invest ...