"ABM is central to many GTM strategies. It hinges on sales and marketing alignment, precision targeting, and personalized engagement,†said Steve Niemiec, Chief Revenue Officer at Informa TechTarget. "We provide the first-party data, end-to-end strategic services and robust support they need to plan, execute and deliver breakthrough outcomes from their account-based marketing efforts.†Due to its robust data, services and customer success, Informa TechTarget has been recognized as a Leader in ABM for three ...