Key Takeaways AEO's "Great Jean" campaign with Sydney Sweeney drove 40B impressions and record new customer gains.Collabs like Tru Kolors by Travis Kelce strengthened denim demand across age groups and genders.Strategic pricing and expanding men's styles are boosting sales and long-term customer loyalty.American Eagle Outfitters Inc. (AEO) is firmly reclaiming its denim leadership. The company delivered an upbeat second-quarter fiscal 2025 performance, driven by a powerful resurgence in its denim business. ...