McDonald's leadership is urging operators to stay the course on value offerings as the competition for consumers plays out across the restaurant space. In a memo to U.S. operators following the company's third-quarter earnings, McDonald's U.S. President Joe Erlinger said the brand was "moving in the right direction" as it continues a more-than-yearlong push on value."Amid industry pressures, dynamic change, and aggressive competition, winning the fight for contracting traffic means staying customer-obsessed ...