McDonald's quietly makes major pricing change, adds value meals
In recent quarters, McDonald's CEO Christopher J. Kempczinski has talked a lot about value. He admitted that the chain had lost its focus as a value leader and took clear steps to address that. These included: Bringing back the Snack Wrap at a $2.99 price point Adding more Value Meals Generally focusing on value offerings, not just in the United States, but all around the world Those efforts have paid off. "In the second quarter, McDonald's delivered global system-wide sales growth of over 6% in ...