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Il Makiage parent Oddity takes aim at Hims with new telehealth skincare platform Methodiq
HimsHims(US:HIMS) CNBC·2025-11-18 22:00

In this articleMethodiq brand advertisement. Courtesy: MethodiqIl Makiage parent company Oddity is branching out into medical-grade skin care with its new brand Methodiq, as the online retailer looks to compete with Hims and help to address what it called a "broken medical care system." Methodiq, which has been in the works for four years and launched on Tuesday, is a telehealth platform that will offer 28 new products, including creams, supplements and cosmetics, that address acne, hyperpigmentation and ec ...