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How Vital Farms cracked open the pasture-raised egg market
Yahoo Finance·2025-11-17 17:00

This story was originally published on Food Dive. To receive daily news and insights, subscribe to our free daily Food Dive newsletter. It might not seem like the egg market is ripe for innovation, but premium producer Vital Farms may have found a way to upend the market. Vital Farms was founded in 2007 by Matt O’Hayer and Catherine Stewart on 27 acres of land in Austin, Texas, to show that eggs could be sustainably produced at a commercial scale using humanely treated animals. Today, Vital Farms works wi ...