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Adobe bolsters AI marketing tools with $1.9 billion Semrush buy
Yahoo Finance·2025-11-19 20:26

By Zaheer Kachwala (Reuters) -Adobe will acquire software platform Semrush for 1.9billion,thecompaniessaidonWednesday,asthePhotoshopmakerlookstostrengthenitsmarketingtoolsandattractbrandswithgenerativeartificialintelligenceproducts.Thecompanywillpay1.9 billion, the companies said on Wednesday, as the Photoshop ​maker looks to strengthen its marketing tools and attract brands with generative artificial ‌intelligence products. The company will pay 12 per share in cash for Semrush, representing a premium of around 77.‌5% to its stock's last closing price. Semrush shares jumped 74% to $11.79. Semrush designs and develops AI software that helps companies with search engine ...