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Adobe to buy Semrush for $1.9 billion
TechCrunch·2025-11-19 23:42

In Brief Adobe said on Wednesday that it has agreed to acquire search engine optimization company Semrush for about 1.9billionincash,asthePhotoshopmakerseekstoaugmentitssuiteofmarketingofferings.Inastatement,Adobesaiditwouldoffer1.9 billion in cash, as the Photoshop maker seeks to augment its suite of marketing offerings.In a statement, Adobe said it would offer 12 per share for Semrush, almost double the latter’s closing price of 6.89onTuesday,beforenewsofthedeal.Semrushhadamarketcapitalizationofabout6.89 on Tuesday, before news of the deal. Semrush had a market capitalization of about 1 billion as of Tuesday’s close. By acquiring Semrush, Adobe is betting that companies will choose ...