Jones Soda Co. (OTCQB:JSDA) operates in the competitive soft drink industry, distinguishing itself with unique flavors and creative branding.Despite facing financial challenges, including a negative price-to-earnings (P/E) ratio of -4.84 and earnings yield of -20.65%, the company is focusing on expanding its Zero Sugar product lineup and new distribution channels.Jones Soda maintains a current ratio of 1.07, indicating a modest ability to cover short-term obligations, amidst efforts to boost sales and brand ...