Key Takeaways Adobe will acquire Semrush for $12 per share in a$1.9B all-cash agreement. Semrush's GEO and SEO tools are set to enhance Adobe's AI customer experience suite. Adobe expects the Semrush addition to further accelerate its rising AI-influenced ARR. Adobe (ADBE) has entered into a definitive agreement to acquire Semrush, in an all-cash deal valued at $12 per share, or approximately$1.9 billion. Semrush’s tools for generative engine optimization (GEO) and search engine optimization (SEO) will e ...