These investors act slowly but hold positions for years. That contrasts with crypto-native issuers that depend on retail flows. Franklin's ETF introduces XRP to capital that prioritizes long-term positioning over short-term trading spikes.Franklin's advantage is reach. Its network spans over 13,000 advisory firms managing trillions in client assets. When Franklin lists a product, it travels through pension desks, wealth managers, insurance allocators, and university endowments.Institutions trust Franklin's ...