Gotta Catch 'Em All: Retailers Load Up on Sports, Pokémon and Other Trading Cards
Target is leaning into Pokémon and other trading cards. Sports and Pokémon cards have beaten the S&P 500 in recent years, according to some estimates, but predicting their trajectory can be tricky. Collectibles don't come with quarterly results, for example, and they don't pay dividends. Baseball card prices crashed in the 90s after a period of overproduction. Trading cards have become nearly ubiquitous, popping up everywhere from Costco Wholesale (COST) to mom- and-pop bodegas. Demand for "high-velocity it ...