Black Friday and Cyber Monday sales reached new records in 2025, powered by e-commerce shoppingGetty ImagesDespite consumer sentiment being at an all-time low and shoppers feeling the weight of inflation, Black Friday sales reached new records this year, with e-commerce fuelling the holiday event. U.S. shoppers spent $11.8 billion on the year’s biggest shopping day, according to Adobe Analytics. Here are the top takeaways from this year’s biggest holiday sale: 1. Beauty And Fitness Among Top Performing Cate ...