How Netflix’s $72B Warner Bros. deal changes the streaming calculus
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Netflix has entered into a definitive agreement to acquire Warner Bros. in a cash-and-stock transaction valued at $72 billion, according to a press release. The deal, which includes assets like the Warner Bros. movie studio and HBO Max streaming platform, will close after parent Warner Bros. Discovery splits off its global networks division, Discovery Global, in ...