The Native Brand, P&G Studios and dentsu Entertainment Launch America's First Brand Co-Produced Feature-Length “Microsoap” for the Vertical Video Era Produced by Pixie USA, Titled “The Golden Pear Affair”
宝洁(US:PG) Globenewswire·2025-12-10 21:45LOS ANGELES, Dec. 10, 2025 (GLOBE NEWSWIRE) -- Native, a clean beauty and personal care brand, P&G Studios, a division of Procter & Gamble, and dentsu Entertainment, a division of dentsu, today announced the first brand co-produced feature-length “microsoap” in the US. The social-first, short-form scripted series, “The Golden Pear Affair,” produced by Pixie USA, reimagines the classic soap opera for the vertical, mobile-first era. Designed for today’s swipe savvy audiences, the new “microsoap” format delive ...