Joining us now is Magnum CEO Peter Dulov. >> Thank you very much for joining us, Peter. Peter the ice cream guy is here.Um, so, so why why is this spin-off happening now. >> Uh, focus. Uh, Unilver needed to focus on this category and we needed real focus on ice cream.I now have 19,000 people who go to bed thinking about ice cream, who get up thinking about ice cream and we're able to infest behind a gross opportunity. and we don't have to balance that between all kinds of different categories in unilver but ...