The Coca-Cola Co. promotes COO Henrique Braun to CEO
The Coca-Cola Company has promoted chief operating officer Henrique Braun to the position of CEO. Braun will assume the new role on 31 March, succeeding James Quincey, who, after almost nine years as CEO, will become the drinks giant's executive chairman. In a statement yesterday (10 December), the Diet Coke owner said Braun’s priorities as CEO include “seeking the best growth opportunities worldwide”. He will also focus on “driving the company to get even closer to consumer needs; and leveraging techno ...