Now, why did you decide to invest a billion dollars in OpenAI along with this deal. >> Well, obviously we've been mindful of the significant growth in AI to begin with and extremely impressed with the progress that Sam and Open AI have made and uh that includes by the way, as I said earlier, uh their agreement to both honor and value and respect our content. Uh and we want to participate in in in in what Sam is creating and what his team is creating.We think this is a good investment for the company. It's k ...