Truckload carrier Heartland Express announced it will integrate and rebrand the domestic operations of Contract Freighters, Inc. (CFI), which it acquired in 2022. The changes come amid a stretch of heavy losses for the Iowa-based company and deviate from its normal strategy of maintaining the brand identity of acquired companies. Heartland said it’s keeping CFI’s headquarters in Joplin, Missouri and locations in West Memphis, Arkansas, and Laredo, Texas. Current CFI employees will be given the opportunit ...