McDonald's makes big change to prevent the $20 Big Mac

Many consumers have seen the outlier pictures of people paying 20ormoreforaMcDonaldsValueMeal.Theyrespreadonsocialmedia,andrarelyhaveanycontext.AMcDonaldsinaremotelocation,forexample,mayhavehigheroperatingcosts,asdooneslocatedinasportsarena.Inaddition,airportMcDonaldsfacehighrentandsometimeshigheremployeecosts.ThatdidnotmakeitanylessshockinglastyearatBradleyInternationalAirportinConnecticut,whenmysontoldmethatthe20 or more for a McDonald's Value Meal. They're spread on social media, and rarely have any context. A McDonald's in a remote location, for example, may have higher operating costs, as do ones located in a sports arena. In addition, airport McDonald's face high rent and sometimes higher employee costs. That did not make it any less shocking last year at Bradley International Airport in Connecticut, when my son told me that the 20 I gave hi ...