Key Points Public and private companies have been adding Bitcoin and other cryptocurrencies to their balance sheets. Software provider Strategy is the pioneer of the Bitcoin treasury model. 10 stocks we like better than Bitcoin › Bitcoin treasury companies are all the rage. These companies hold large amounts of Bitcoin (CRYPTO: BTC) on their balance sheets, often selling stocks or bonds to accumulate even more Bitcoin over time. According to a Glassnode analysis, the total Bitcoin holdings of publi ...