Can ROKU's Rising Streaming Hours Drive Further Upside in Revenues?
Key Takeaways Roku's upcoming NFL Hometown Eats and renewed Originals aim to boost engagement.Zacks Consensus Estimates pegs Roku's Q4 streaming hours at 38.72B, implying13.55% year-over-year growth.Roku's higher viewing time supports ad inventory growth and improves subscription discovery.Roku’s (ROKU) rising streaming hours continue to reinforce its position as a core monetization platform in the connected television ecosystem. Streaming hours remain the primary engagement catalyst for Roku, as higher usa ...