Rakuten Group, Inc., Rakuten Payment, Inc., Uber Japan Co., Ltd., and Uber Eats Japan, Inc. have revealed plans to augment their strategic alliance by incorporating Rakuten ID. This joint venture connects Uber, a prominent mobility and delivery platform in Japan, with Rakuten ID, an essential element of the Rakuten Ecosystem. The objective is to cultivate new value via Rakuten Points, one of Japan’s most substantial loyalty programs.Strategic Partnership and Loyalty Program IntegrationThe Uber Japan mobilit ...