Coca-Cola's plan to sell Costa Coffee is turning into a big test of how much investors really think the beverage giant is worth. The Financial Times says the soft-drinks behemoth is now in "last-ditch" talks with private equity firm TDR Capital after price talks broke down. The Coca-Cola board in New York chose TDR as the preferred bidder earlier this week. TDR is a co-owner of EG Group and owns the UK grocery store brand Asda. The Financial Times, on the other hand, heard from people familiar with the p ...