Though the F-150 Lightning was announced in 2021 with a price of $40,000, once production began, that cost increased. The 2025 F-150 started at around$55,000, though other versions came in even higher; the F-150 Lightning Platinum, for example , starts at around $85,000.Ford’s situation in this landscape is unique in part because of the specific type of EV it offers. Ford’s flagship EV was its F-150 Lightning, a full-size pickup that came with a steep price.Ford’s announcement even speaks to this, noting t ...