TheStreet aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. Going viral has always been a risky marketing strategy. In many ways, the bump a company gets from becoming a social media sensation works like the sales impact of appearing on "Shark Tank." Even companies that don't make a deal to a piece of their brand, usually see a short-term spike in interest and orders because of the television exposure. That can help with exposure a ...