As the looming patent cliff approaches, some major blockbuster drugs are set to lose their exclusivity, with pharma companies making moves to try and reduce the impact. Patent expiry is a phenomenon that haunts every pharmaceutical company, with the loss of market exclusivity often causing a dramatic dip in a company’s profits. This can be particularly challenging for companies whose drug is one of their best-sellers – having the potential to wipe billions from revenue figures. With a particularly large ...